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What The London Underground Map Tells Us Our Relationship with Design
Rather than celebrate the 150th anniversary of the London Underground with the new £2 coins, I wanted to take a swift trip back to the beginning. In 1931 a part-time engineer draftsman sat in the...
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A PHD in retail marketing
Forget ‘multi-’ or ‘omnichannel’. It’s time to stop thinking about channel delineation, retail marketers, and rather consider the underlying objectives of customers. Customers want an experience that...
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